ARDA has launched its second season of CIPP social media campaign on the various social media platforms including Facebook, Instagram, TikTok and Twitter. This time, the campaign is focused on the theme ‘’Promoting Positive Electoral Behaviour’’. You will agree that there is no better time than now to start sensitizing Nigerians, especially the youth on the need to embrace peace and shun violence as the 2023 Nigeria general elections approach. Ahead of the launch, ARDA held an interactive design workshop with social media influencers from the 6 project States to design a campaign strategy and creative content to drive the campaign messages. The influencers provided insights on how best to engage the online audience and positively influence them to navigate the election processes peacefully. The campaign so far has been successful with over 4,973,060 million impressions and 2,693,488 reach within the first month of the campaign.