ARDA is particularly excited about this project because it is an idea that was birthed a while ago to fill the gap in producing riveting movies that call attention to development issues in an educative and entertaining manner. ARDA has always remained committed to issues that affect women and so it was pertinent that we use our movie to address the issue of Female Genital Mutilation (FGM), Gender Based Violence (GBV), Violence against Women and Girls (VAWG), Child marriage, Sexism, workplace inequalities and other key issues affecting women and girls. This movie is sure to capture the audience’s attention and hopefully inspire more people to abandon agelong practices that restrict women and girls from achieving their full potential in society. The movie tells a gripping story of a heroine who after surviving a horrible childhood becomes a vigilante passionate about fighting social injustice against women and girls. We handpicked some A-list Nigerian actors such as Mercy Aigbe, Adedimeji Lateef, Jide Kosoko and many other talented acts to help tell our story. While we are very excited for the premiere and release of this masterpiece, we also implore you to eagerly #Anticipate. 

ARDA has launched its second season of CIPP social media campaign on the various social media platforms including Facebook, Instagram, TikTok and Twitter. This time, the campaign is focused on the theme ‘’Promoting Positive Electoral Behaviour’’. You will agree that there is no better time than now to start sensitizing Nigerians, especially the youth on the need to embrace peace and shun violence as the 2023 Nigeria general elections approach. Ahead of the launch, ARDA held an interactive design workshop with social media influencers from the 6 project States to design a campaign strategy and creative content to drive the campaign messages. The influencers provided insights on how best to engage the online audience and positively influence them to navigate the election processes peacefully. The campaign so far has been successful with over 4,973,060 million impressions and 2,693,488 reach within the first month of the campaign.