About ARDA-DCI
We are a development communication organization dedicated to using storytelling, media, and participatory dialogue to inspire lasting social and behavioral change. Our work focuses on engaging and empowering women, girls, and youth in underserved communities: helping them amplify their voices, challenge social norms, and take charge of their own development.
Through the strategic use of popular media, community mobilization, and evidence-based communication, we create spaces where marginalized people can be heard, seen, and included in shaping the future of their communities. We believe that when communication is inclusive, participatory, and grounded in local realities, it becomes a powerful catalyst for transformation.
Corporate Registration
We are a dully registered organization.
years of designing and producing development media contents and products
states in Nigeria we’ve worked in PLUS the Federal Capital Territory
languages in which we've implemented programs
projects implemented on various social development issues across Nigeria
radio stations across Nigeria have aired our programs
short films and videos produced as distance learning tools for development issues
million people across Nigeria have been reached and positively impacted by our programs
female employee ratio ensuring gender is mainstreamed into all programs
Our Approach:
We combine research, creativity, and collaboration to design communication strategies that resonate with communities. Our interventions are guided by evidence and theory, while our storytelling ensures messages connect emotionally and culturally.
Research
We carry out research to ascertain the root cause of the problem. Information obtained from target communities during research includes key insights on what shapes their community, their stories, values, culture and tradition, influences, religion and other factors that contribute to the makeup of the community as it relates to the issue at hand. We also gather their thoughts on the issue, their acceptance towards existing solutions to the problem and their ideas on how to fix the problem.
Strategic Design
Using data obtained during the diagnosis phase of the intervention, we strategically design an innovative solution to the problem with beneficiaries. We hold interactive workshops with key stakeholders and community representatives to facilitate the design of relatable, relevant, culturally appropriate and competent solutions to the problem.
Prototype Production
Following the strategic design phase, we develop a prototype of the solution with a view to testing the effectiveness of the concept.
Pretest
The prototype is then tested in the target community for their feedback. We value every contribution made by community members and also watch out for what they might not be saying aloud. We get their thoughts on the look, feel, sound, tone, structure, relatability and usability of the solution and also gather their opinions on how to further improve on the solution.
Final Production
Armed with feedback obtained during the pretest phase, we then proceed to produce the actual solution with input from the target community.
Dissemination
We carry out research on the preferred media outlets of our target audience along with their preferred listening/viewing times. Our products are also placed on strategic time belts with the aim to capture a large number of listeners/viewers. We select accessible mobile platforms for dissemination of our solutions online so that they are accessible to all beneficiaries.
Monitoring & Evaluation
We carry out qualitative and quantitative research to assess the effectiveness of our interventions. We also build in real-time routine monitoring and use the feedback received to modify the product/campaign. At ARDA, M&E is a vital part of our focus on research and learning and it informs our programming.
We’ve Provided Consultancy Services to over 35 sister NGOs and International Agencies
Having identified both radio and drama to be most accessible and effective media tools for popular and pervasive communication, ARDA undertakes to develop them to very high standards for the ultimate benefit of the society. In addition to our flagship productions and broadcasting, ARDA provides technical assistance and consultancy services to sister NGOs and international development agencies. Over the years ARDA has collaborated with UNICEF, WWF, PPFN, VOA and Developing Countries Farm Radio Network, Canada. Presently ARDA is collaborating with JHU-CCP, NUHRI and CCPN.
Partners
